Campaign details
Brand: American Tourister Commuter BackpackBrand Owner: American TouristerLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Luxury clothing & accessoriesMedia Channels: Content marketing, Games & competitions, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
In a fast-paced world, we limit our sense of discovery and wonder to only when we're on vacation.
American Tourister, a brand that's always encouraged people to get out there, decided to bring this feeling back into everyday lives. It aimed to this with Tourister Your Everyday –a campaign...