Campaign details
Brand: AlwaysBrand Owner: Procter & GambleLead Agency: Starcom UK, Leo Burnett ChicagoContributing Agencies: Starcom US, MSL NYCountry: GlobalIndustries: Feminine hygieneMedia Channels: Online video, Social media, Word of mouth, advocacyBudget: 1 - 3 million
Executive Summary
Always launched the #LikeAGirl movement in 2014 with the objective of stopping the drop in confidence girls experience during puberty by taking on culturally relevant, but social damaging issues.
Last year (2016) we took on the stereotypical depiction of girls in emojis. By only showing girls wearing pink...