Campaign details
Brand: Royal Canadian Mint Brand owner: Royal Canadian Mint Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Government, social policy Media channels: Websites & micrositesBudget: 500k - 1 million
Executive summary
Since 1937, Canada’s 10-cent dimes have been graced by the Bluenose; a little sailboat that has become one of, if not the most recognized sights in Canadian pocket-change culture. By 2021, it was about to celebrate its 100th anniversary of being built. The Royal Canadian Mint was preparing to issue...