Campaign details
Brand: Procter & Gamble (P&G) Brand owner: Procter & Gamble (P&G) Entrant company: Alma DDB MiamiIdea creation: Alma DDB Miami Market: United States Sector: Toiletries & cosmetics (general) Media channels: Print - general, Online display, Online video, Social media, Outdoor, Out-of-home, Radio & audio Budget: 500k - 1 million
Executive summary
With a mission to support Hispanic communities across a range of initiatives – be that education, social impact, employment, relief efforts, etc. – P&G sought to celebrate Hispanic Heritage Month by introducing...