Campaign details
Brand: Ziploc BrandBrand owner: SC JohnsonLead agencies: Enegy BBDO, UEGContributing agency: OMGMarket: North America (general region)Sector: Personal accessoriesMedia channels: Content marketing, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
After 50 years of being known for food storage, Ziploc® was launching a collection of stylish and reusable accessory bags to help women proactively organize and declutter their purses, backpacks, and messenger bags. But with exactly zero presence in the world of stylish organization, how was Ziploc®going to...