Campaign details
Brand: YouvaBrand owner: Navneet Publications LimitedLead agency: ANTS Digital Pvt LtdCountry: IndiaIndustries: SundriesMedia channels: Merchandise & free gifts, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
The pandemic has introduced uncertainty into major aspects of national and global society, including schools – which were compelled to go online. It has become absolutely vital to keep the morale of all the three key players - students, parents and teachers – up, as classes...