Campaign details
Brand: VolkswagenBrand owner: VolkswagenLead agency: PHDContributing agencies: Deutsch LA, Creative On DemandCountry: United StatesIndustry: Automakers & marquesMedia channels: Livestreaming, Outdoor, out-of-home, Social media, Sponsorship - media, Television, Video on Demand, Budget: Over 20 million
Executive summary
With a successful run at the 2014 FIFA World Cup, Volkswagen wanted to go back for more in 2018, ensuring a big splash from the beginning to the end of the tournament. But after committing millions of dollars to the event, the US men's national team didn't...