Campaign details
Brand: VolkswagenBrand owner: Volkswagen GroupLead agency: PHDContributing agencies: DDBCountry: ItalyIndustries: Automakers & marquesMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic displayBudget: Up to 500k
Executive summary
The goal of this campaign was to achieve maximum exposure during Ligue A and B live matches by geotargeting users close to all stadiums and OOH installations (mainly inside bigger malls). The occasion was the launch of Boxing Day matches in Italy, with an entire round of football matches on 26 December 2018 and another round a...