Campaign details
Brand: VansBrand owner: VF GroupLead agency: VizeumCountry: EuropeIndustries: SportswearMedia channels: Content marketing, Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
Skateboarding shoe and clothing brand Vans needed to reach out to the entire consumer base beyond skaters. The brand was famous, but misunderstood. Nobody really knew what it stood for and who it represented.
We recognised that greater connection with the audience would result in those considering the brand converting into long-term brand fans. This would create sustainable growth for Vans.
We built...