Campaign details
Brand: Valenzuela CityBrand owner: Government of Valenzuela CityLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Government, social policyMedia channels: NewspapersBudget: Up to 500k
Executive summary
Filing business documents in most cities can be lengthy, confusing, complex, and inconvenient. To embody their vision as a modern city in the 21st century, the Valenzuela government launched an integrated permit system in November 2019. With Paspas Permit (Rush Permit), business owners can now apply and renew their permits and pay their quarterly business tax in as fast as 10 seconds....