Campaign details
Brand: UniqloBrand owner: Fast RetailingAgency: Mindshare ChinaCountry: ChinaIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Social mediaBudget: 500k - 1 million
Executive summary
Uniqlo opened its biggest store yet in Shenzhen, China's Silicon Valley, with installations tailored specifically to the affluent city. At a time when the convenience of e-commerce is winning consumer attention, getting Shenzhen customers through the door was a huge challenge.
Uniqlo needed to drive offline traffic to the flagship store in Shenzhen, as well as attract...