Campaign details
Brand: TescoBrand owner: TescoAgencies: MediaCom UK, BBHMarket: United KingdomIndustries: Email marketing, Integration, Magazines - consumer, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, instore, Product placement, Radio & audio, Sales promotion, Social media, Sponsorhsip - media, Television, Websites & micrositesMedia channels: Supermarkets & grocery storesBudget: Over 20 million
Executive summary
Tesco has been a leading British retailer for 100 years; growing from one stall in London in 1919 to a shop in almost every town. After decades of growth, spurred by the promise 'Every Little...