Campaign details
Brand: Tata SaltBrand owner: Tata GroupLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Online display, Outdoor, out-of-home, Radio & audioBudget: Up to 500k
Executive summary
Tata Salt has always stayed true to its tagline & belief - 'Desh Ka Namak'. On the occasion of Swacch Bharat Abhiyan & 150th birthday of Gandhiji (Father of Nation), Tata Salt extended their proposition through a different lens of an interactive billboard campaign.
Our Goal was to reinforce the brand proposition by connoting it with ideal...