Campaign details
Brand: TalkTalk Future FibreBrand owner: TalkTalk GroupLead agency: m/SIX, The&PartnershipCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Direct marketing, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
The rollout of Full Fibre broadband (Fibre to the Premises - FTTP) is the next big revolution in the Telecoms industry. This represents both a huge opportunity but also a huge challenge for TalkTalk Group due to high levels of competition and...