Campaign details
Brand: TalkTalkBrand owner: TalkTalk PlcAgencies: m/SIX, The&PartnershipCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Online displayBudget: 10 - 20 million
Executive Summary
This is not a conventional data-driven advertising / targeting data project, but it is a good example of using multiple sources of category data to predict and quantify how a direct selling marketplace works in order to confer advantage on a participant in that market – in this case, TalkTalk.
TalkTalk is a subscriber business which spends more than £45m per year in...