Campaign details
Brand: StingBrand owner: Suntory PepsiCo Vietnam BeverageAgency: Mindshare VietnamCountry: VietnamIndustry: Energy drinksMedia channels: Mobile & apps, Product sampling, Sales promotionBudget: No budget
Executive summary
Vietnam is the land of more than 45m motorbikes. Energy drink brand Sting's new product, Sting Café Espresso, looked to target an audience that needed to constantly stay focused on the road – taxi-bikers.
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