Campaign details
Brand: Star SportsBrand owner: Star India Pvt. LtdLead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online display, Online video, Public relations, Radio, Sponsorship - media, Television, Virtual & augmented reality, Word of mouth, advocacy Budget: 1 - 3 million
Executive Summary
Kabaddi is a traditional Indian sport that is played across the country but over the last few decades the sport has been missing relevance compared to other more popular sports like cricket. The launch of a professional kabaddi league led to rekindling the...