Campaign details
Brand: SensodyneBrand owner: GlaxoSmithKlineLead agency: Mindshare IndonesiaContributing agencies: Havas Creative AgencyCountry: IndonesiaIndustries: Oral HealthMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive Summary
The Ramadan month is one of the most important periods of the year in Indonesia, with people gathering with family and friends to celebrate the end of fasting each day. During this period, most people consume desserts like kolak, ice cendol, es buah, as well as hot food. This kind...