Rin: Career Ready Academy
Campaign details
Brand: RinBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Cleaners & detergents, Laundry productsChannels used: Direct marketing, Events & experiential, Mobile & appsBudget: 5 - 10 million
Executive summary
Rin is a detergent brand from Hindustan Unilever that enjoys a dominant market share in the states of Tamil Nadu and Andhra Pradesh. Its goal was to create brand love, which is challenging for any functional brand. Rin promises to give the user clothes that shine...