Campaign details
Brand: Red Rock DeliBrand owner: PepsiCoAgencies: PHD, PepsiCoCountry: AustraliaIndustries: Savoury snacks, potato chipsMedia channels: Events & experiential, Online display, Programmatic display, Social mediaBudget: Up to 500k
Market background and context
Potato chip brand Red Rock Deli's marketing objective was to drive brand preference and consideration to purchase alongside awareness of new flavours, cementing brand perceptions as premium crisp experts.
To solve these challenges, Red Rock Deli, the flavour experts, opened a pop-up store, the Taste Space, to provide a premium experience to consumers.
To communicate...