Campaign details
Brand: Pond'sBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Summit MediaMarket: PhilippinesSector: Skincare, sun protectionMedia channels: Content marketing, Email marketing, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Driven by the initiative to make meaningful, fun and exciting connections and to address the skin concerns of modern-day Filipinas amid the ongoing pandemic, Pond's and Cosmopolitan Philippines launched PinkLab. PinkLab was an...