Campaign details
Brand: OnetBrand owner: Ringier Axel Springer PolskaLead agency: In HouseCountry: PolandIndustries: Websites, online services, appsMedia channels: Events & experiential, Online video, Public relations, Websites & microsites, Word of mouth, influencersBudget: No budget
Executive summary
Onet and WOSP – the two most-trusted Polish brands in their sectors of online news media and charity organisations – joined forces in January 2018 and, for the first time, formalised their partnership. The goal was to raise funds to support public healthcare in Poland and to increase engagement of Onet...