Campaign details
Brand: NutrilonBrand owner: DanoneLead agency: Havas MediaContributing agencies: InMobiCountry: IndonesiaIndustries: Baby foodMedia channels: Mobile & apps, Online display, social mediaBudget: Up to 500k
Executive Summary
In Jakarta, Nutrilon Royal is a baby formula product which struggles to persuade the consumers to try it out. Their target market is very niche, hence prior to their Price Reduction promotion campaign, they wanted to target and measure footfall to stores.
Mobile is the perfect vehicle for this kind of objective. We worked with our partner InMobi that could...