Campaign details
Brand: NOW TVBrand owner: Sky ItaliaLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV Channels, services, programmesMedia channels: Magazines - consumer, Newspapers, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
NOW TV, the internet TV by Sky, is a streaming service that provides all the content from the Sky offer. The service was launched in Italy a couple of years ago, almost as an independent brand; this independence allows it to have a bold and iconic tone of voice in both institutional and...