Nissan Controller
Campaign Details
Brand: NissanBrand Owner: Nissan EuropeLead Agency: OMD Finland; TBWA HelsinkiContributing agencies: Acne Production; UEFA Champions League; Sony PlayStation; KonamiCountry: SwedenIndustry: Automakers marquesChannels used: Other ambient media, Public relations, Social media, Sponsorship - event, property, Websites micrositesBudget: Up to 500k
Executive Summary
Nissan's challenge was how to concretize the UEFA sponsorship and get football fans to experience Nissan's brand promise "Innovation that Excites".
To turn the fans of football into fans of the sponsorship we focused on engagement both in...