Campaign details
Brand: National Association of REALTORSBrand owner: National Association of REALTORSLead agency: Havas Media, HavasCountry: United StatesIndustries: Property & constructionMedia channels: Content marketing, Email marketing, Integrated, Newspapers, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Video on demandBudget: 3 - 5 million
Executive summary
In 2020, we were all asking tough questions about our world, our biases, and who gets to participate in life's best things. In real estate, we saw a reckoning that discrimination in housing – and the disparities it creates...