Campaign details
Brand: LifebouyBrand owner: UnileverLead agency: MindshareContributing agencies: InmobiCountry: IndonesiaIndustries: Bath toiletries, soapsMedia channels: Mobile & apps, Programmatic displayBudget: Up to 500k
Executive summary
This case study describes how soap brand Lifebuoy created a data-led campaign in Indonesia to raise awareness about the need for handwashing with soap. Every year, millions of children die due to preventable infections such as respiratory infections and diarrhoeal disease. The problem is that people are unaware of these deaths and do not realise the life-saving role daily hygiene plays...