HUL Multibrand: Kheloge Toh Jeetoge
Campaign details
Brand: HUL MultibrandBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Cleaners & detergents, Laundry productsChannels used: Direct marketing, Events & experiential, Mobile & appsBudget: 500k - 1 million
Executive summary
For Hindustan Unilever Limited, home-to-home marketing is an important tactic to target potential consumers and aid behaviour change. But, with consumers' lives becoming very hectic, it is difficult for them to reach the consumers they desire.
With the intention of reaching out to the...