Campaign details
Brand: Harry RosenBrand owner: Harry RosenLead agency: Zulu Alpha KiloCountry: CanadaIndustries: Clothing & fashion retailMedia channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Over the last seven decades, Harry Rosen established itself as Canada's most iconic menswear retailer. But as tastes evolved and habits changed, it increasingly came to be seen as the place where your dad bought his suit. As we were about to launch a new platform to...