Campaign details
Brand: Harley-Davidson CanadaBrand owner: Harley-Davidson CanadaLead agency: Zulu Alpha Kilo, InitiativeCountry: CanadaIndustries: Motorcycles, bikesMedia channels: Content marketing, Direct marketing, Livestreaming, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
In the canon of global brands, Harley-Davidson has earned a unique place. Its rebellious authenticity has made it a cultural icon all around the world. For its loyal fans, it's not just a motorcycle; it's a way of life. The name alone evokes vivid imagery of both the machine...