Campaign details
Brand: Google Search App (GSA)Brand owner: Google IndiaLead agency: Essence India, Beatgrid MediaContributing agency: Toaster (creative agency)Country: IndiaIndustries: Websites, online services & appsMedia channels: Online video, TelevisionBudget: 5 - 10 million
Executive summary
TV is the biggest medium for any advertiser in India, however the media industry doesn't have a robust methodology to measure it yet. This is the gap we sought to bridge through passive tracking. Passive tracking helps with the measurement of TV. Its methodology is based on audio content recognition...