Google India: Google strengthens India through Vaccinate India

Search engine, Google, partnered a trusted TV network to stem the tide of misinformation and help educate people on the importance of COVID-19 vaccination in India.

Campaign details

Brand: Google IndiaBrand owner: AlphabetLead agency: Essence IndiaCountry: IndiaIndustries: Information technologyMedia channels: Content marketing, Search marketing, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

When the wave 2 of Covid 19 struck India, the citizens were rendered sick and helpless. They were running from pillar to post, literally fending for themselves because of a deluge of problems. Right from the lack of beds in hospitals, to oxygen facilities due to the sudden surge in cases across the nation. Add the insane...

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