Campaign details
Brand: GarnierBrand owner: L'OréalLead agency: Wavemaker ThailandContributing agency: Soho Square ThailandCountry: ThailandIndustries: Skin care, sun protectionMedia channels: Programmatic display, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Garnier had the goal of a market development strategy for the hero product Garnier Light Complete Booster Serum to identify an existing market they had not taken advantage of yet and determined steps to enter the rural area. Garnier took the bold steps to expand their customer base and market penetration....