Campaign details
Brand: FizyBrand owner: TurkcellLead agency: IPG, BPNContributing agencies: Adcolony TurkeyCountry: TurkeyIndustries: Telephone & internet servicesMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
Fizy is an online music app from the leading mobile operator in Turkey: Turkcell.
The communications goal of this campaign was to raise awareness for Fizy's broad music content among online music listeners and offer them an enriching mobile experience to match their mood. Our business aim was gaining new Fizy app users and activating the existing ones via interactive...