Finish: Birds will be back

Damla Polat

Finish, the dishwasher detergent product brand, created an initiative to revive Kuyucuk Lake in Turkey.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas TurkeyContributing agency: Cora communications, Circus, Contentine, 3 dotsCountry: TurkeyIndustries: Cleaners & detergentsMedia channels: Mobile & apps, Outdoor, out-of-home, Public relations, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Turkey is becoming a water poor country. We wanted to bring attention to this fact in an original way.  So, we made plans to revive Kuyucuk Lake, a waterless lake. We wanted to bring brand, consumer, government, and NGO's together to get it done, and in the process, let the country know about the initiative.

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