Campaign details
Brand: Eti AhenkBrand owner: EtiLead agencies: MG Media, EtiContributing agencies: Güzel Sanatlar, Adcolony TurkeyCountry: TurkeyIndustries: ConfectioneryMedia channels: Online video, Packaging & design, Radio & audioBudget: Up to 500k
Executive summary
Confectionery brand Eti launched its new Ahenk product into the Turkish market with this campaign. With Ahenk, Eti announced a different offering for the milk chocolate tablet category.
The main objective of the launch was to position the product in consumers' minds as an elegant chocolate (which embraced 'me time' moments) and emphasise...