Campaign details
Brand: Epic Games StoreBrand owner: Epic GamesLead agency: Havas MediaContributing agency: BatteryCountry: GlobalIndustries: Gaming hardware & softwareMedia channels: Merchandise & free gifts, Online display, Online video, Radio & audio, Social media, Video on demandBudget: Confidential
Executive summary
EPIC Games, the developer of Fortnite, came to Havas Media & Battery with an ambitious goal; to launch their new PC Epic Games Store platform and challenge the market leader Steam on a global scale. With 95% market share, Steam had never been seriously challenged in...