Emirates NBD: The A/C Vests
Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead Agency 1: FP7/DXB (part of McCann Worldgroup)Lead Agency 2: MediaVest SparkContributing agencies: Universal McCann, MRM//McCann, Cassanova, MomentumCountry: MENA regionIndustry: Banks, credit cards, loansChannels used: Content marketing, Email marketing, Events & experiential, Online video, Packaging & design, Product placement, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand,...