Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiContributing agency: FP7 McCann MENATMarket: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Direct marketing, Email marketing, Mobile & apps, Online video, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
As a relatively new player in UAE's private banking segment, Emirates NBD won over clients who shared relationships with multiple behemoth private banking players by giving ultra-high-net-worth individuals what they really needed: a bank that challenged them, not one that patronised them, through...