Campaign details
Brand: Domino'sBrand owner: Domino'sLead agency: Havas Media, VCCPCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Direct marketing, Email marketing, Integrated, Online display, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Vidoe on demand, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
Activating a brand relaunch during a pandemic was never going to be easy, so the launch of the Domino's "We Got This" brand platform required an effective communications strategy and agile media planning at its very best.
Coming into 2020,...