Campaign details
Brand: ColorsBrand owner: ViacomAgencies: Leo Burnett, MadisonCountry: IndiaIndustries: Tv channels, services, programmesMedia channels: Cinema, Events & experiential, Print - general, inspecified, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
Young girls in India are rarely encouraged to participate in sporting activities; in fact, their dreams are quashed at a young age as they are encouraged to take up activities which society deems more appropriate.
Sports have always been male-dominated in India, and opportunities, facilities and funding are rarely afforded to young girls.
Kesari...