Campaign details
Brand: ColorsBrand owner: Viacom 18Lead agency: Madison MediaContributing agency: Mobinet MediaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Mobile & apps, Online display, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Bigg Boss came back for its 14th season in 2020 hot on the heels of an epoch-making success that was Season 13 that saw its contestants topping Twitter trends for months even after the show had ended. However, 2020 was also a year that had been ravaged by the Coronavirus disease....