Campaign details
Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Livestreaming, Online display, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Tet is a high consumption period across many categories, including lubricant oils as people refresh & service their vehicles ready for the new year. Our challenge was to find new ways of smashing through the Tet clutter to connect & drive impact with our younger target audience in a young...