Campaign details
Brand: Cadbury Dairy MilkBrand owner: Mondelez InternationalLead agency: Starcom PakistanCountry: PakistanIndustries: ConfectioneryMedia channels: Merchandise & free gifts, Online video, Product placement, Radio & audio, Search marketing, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
The COVID-19 pandemic has not only created a global health crisis but has also created a learning crisis across the world for children and adolescents of school going age. During the first wave of COVID-19, education systems in most countries including Pakistan, were adversely affected as the...