Brooke Bond Red Label: 6 Pack Band - Happiness that truly went viral! ( Powered by the PIVOT)
Campaign Details
Brand: Brooke Bond Red LabelBrand Owner: Hindustan Unilever LimitedLead Agency: MindshareCountry: IndiaIndustry: Hot drinksChannels used: Content marketing, Events & experiential, Mobile & apps, Online video, Radio, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Brooke Bond Red Label (BBRL) tea in India is positioned as a brand that brings people across diverse communities together via its communication line,...