Campaign details
Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: SilverpushCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive summary
In a country with established premium detergent brands, one of the biggest challenges of Breeze from the very start is gaining shares in an incredibly competitive category that is dominated by well-known brands. Despite this, a decade since its Philippine relaunch, Breeze has been able to achieve competitive shares in both Powders and Liquids spaces of the...