Campaign details
Brand: BodyformBrand owner: EssityLead agency: AMVBBDOContributing agencies: Zenith MediaCountry: GlobalIndustries: Feminine hygieneMedia channels: Cinema, Content marketing, Online video, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Bodyform is a relatively small brand in a category dominated by a single giant competitor – Always. It faced a big challenge to own online share of voice, with minimal media spend. To achieve this, Bodyform uncovered a powerful insight to inform the development of an idea that challenged taboos around periods.
Periods can...