BMO: Ball-Star
Campaign Details
Brand: BMOBrand Owner: BMO Financial GroupLead Agency: FCB TorontoCountry: CanadaIndustry: Financial services (general)Channels used: Online display, Online video, Outdoor, out-of-home, Social media, Sponsorship - event, property, TelevisionBudget: Up to 500k
Executive Summary
In March 2015, Bank of Montreal (BMO) became the official bank of NBA Canada. With Toronto hosting the NBA All-Star Game in February 2016, this was our opportunity to make BMO's sponsorship stand out. The challenge: how to compete against the other, more credible sports...