Campaign details
Brand: Big BazaarBrand owner: Future Retail LimitedLead agency: MediaComCountry: IndiaIndustries: Department storesMedia channels: Games & competitions, Livestreaming, Mobile & apps, Online display, Sales promotion, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Traditional retailers are struggling to compete with the online giants and it's no different in India.
Big Bazaar is a fixture in India's big cities but e-commerce was threatening to syphon off sales in key categories.
With India's shopping journeys now starting online, Big Bazaar needed to be part of it. Our solution was...