Campaign details
Brand: LinkedInBrand owner: MicrosoftEntrant company: LinkedIn- IndiaIdea creation: IProspect New YorkMarket: AsiaSector: Media & publishingMedia channels: Outdoor, Out-of-home, Online display, Radio & audio, Programmatic display, Social mediaBudget: 1 - 3 million
Executive summary
LinkedIn (LI) India saw an opportunity to break a socio-linguistic bias in favour of English in the workplace. In the Indian professional setting, English proficiency is a must, which has created barriers for Hindi speakers.
LinkedIn wanted to drive awareness of its language product offering and shift functional and emotional...